Articles
Practical guides on web design, branding, copywriting and marketing for small businesses. Articles are grouped by topic below; newest first within each topic.
Want to contribute? See our guidelines for guest writers.
Website Design
-
An entertainment landing page has a simple job: help a visitor understand where they have arrived and what the available links will do.
-
A link can be obvious inside a large desktop card and confusing when the same card is reduced to a narrow column.
-
Before colours and fonts, a website needs a job to do. Here is how to give it one, and how to check it is doing it.
Graphic Design and Branding
-
A brand is not just a logo. For a small business it is a handful of choices made once and then repeated everywhere.
-
A short guide to contrast, legibility and picking a palette that works on screen and in print.
Copywriting
-
Most visitors skim. Good website copy is written for skimmers first and careful readers second. Here is how to do both.
Marketing, Print and Adverts
-
Getting found by customers nearby: business listings, location pages and the details search engines look for.
-
Flyers, adverts and cards still have a place. How to make printed material work alongside your website.